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sábado, 23 de fevereiro de 2008

Is TV Time Caught in the Web?

Ever since US Internet usage became widespread, marketers have been tracking online usage to see if Web time was coming at the expense of TV time.

Now, IDC has found that Internet is the medium on which US online users spend the most time--32.7 hours per week, almost twice as much as they spend watching television. The data was collected in September and October 2007.

"The time spent using the Internet will continue to increase at the expense of television and, to a lesser extent, print media," said Karsten Weide, program director at IDC. "This suggests that advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising."

Source www.emarketer.com

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